“Entrepreneurship – A Process Perspective equips potential entrepreneurs with the tools and insight for success. With solid entrepreneurship theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies.”.
Entrepreneurship A Process Perspective
Author(s): Robert A Baron, Scott Andrew Shane