“Corporate Entrepreneurship & Innovation employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing for sophisticated readers and experienced business professionals. This entrepreneurship book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject. This edition provides detailed, actionable answers to the “what,” “how,” “where,” and “who” questions surrounding corporate entrepreneurship in today‚Äôs dynamic business environment.”

Corporate Entrepreneurship & Innovation

Corporate Entrepreneurship & Innovation

Author(s): Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin

ISBN: 978-0538478922